My story

A plan and work scheme for the project is the most important aspect to create the desired work. Also it is the best way to communicate with clients.

For every picture I check Lighting, Composition, and the most important thing, the idea. If they are all there, then I am on the right way.

A technically correct photo that lacks an idea or message, or that it does not create a communication with the viewers, is completely invalid for me. Remember, I am an ARTIST before being a photographer.